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Areas of interest / Fields of specialization
Entrepreneurship, Consumer Behavior, Sustainability, HR Management
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Scholarly articles
| Title |
Date |
Effect of Advertising Expenditure on Firm Performance of Filipino Corporations: A Two-Stage Least Squares Analysis
Manala-O, Safa; Atienza, Ringgold
DLSU Business & Economics Review 30 (1)
|
2020 |
Faith and travel: The social dimensions of family tourism among Filipino Muslim families in the Philippines
Capistrano, R; Malabi, J; Chavez, CJ; Manala-O, S
CAUTHE 2020: 20: 20 Vision: New Perspectives on the Diversity of Hospitality, Tourism and Events, 651
|
2020 |
Food Waste Behavior of Young Fast-food Consumers in the Philippines
Manala-O, Safa; Aure, Patrick Adriel
Asia Pacific Social Science Review 19 (3), 72-87
|
2019/09 |
Intentions to Family Business Succession: The Case of Chinese-Filipino and Filipino Family Businesses
Manala-O, Safa; Gerial, Ma. Theresa
DLSU Research Congress 7 (10), 1-8
|
2019 |
Factors Affecting Customer Loyalty of Generation Z in the Fastfood Industry
Manala-O, Safa
Journal of Global Business 7, 14-27
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2018/04 |
Work Readiness of Select Graduating Students of ²ÝÝ®ÊÓƵ¹ÙÍø-IIT
Manala-O, Safa; Manulat, Rhede Nelson J.
The Mindanao Forum 30 (1)
|
2017/06 |
Maria's Sisters: A Rice Crisis
Manala-O, Safa
|
2016 |
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Mindanao State
University - Iligan Institute of Technology
